Demographic Profile

The Jefferson City Regional Economic Partnership team is dedicated to providing site selectors and businesses with all of the information needed when considering a new location or expanding in the Jefferson City area.



Jefferson City, located on the banks of the Missouri River, was voted “Most Beautiful Small Town in America” by Rand McNally. The city offers a vibrant market for job growth, with a low cost of living, and high quality of life. 


As the state capital, Jefferson City attracts and retains a highly skilled and educated workforce. More than 20 different industry sectors make up the economic base of Jefferson City, including government, manufacturing, healthcare, finance, hospitality and education. The city assures a strong pool of talent for area businesses and continues to attract new businesses resulting in new job growth.


People QuickFacts

Source: U.S. Census Bureau


Residing County and Working in Cole County

Source: U.S. Census Bureau

Area of Influence Population

Source: U.S. Census Bureau

* 4-County MSA: Callaway, Cole, Moniteau and Osage Counties

Major Employers:
Jefferson City/Cole County

Includes full and part-time employees

Industry Sector Employment

Source: MO Dept. of Economic Development

Higher Education

Lincoln University 

Lincoln University is part of the Missouri state system of higher education. With its enrollment of nearly 2,200 students and 62 degreed programs, Lincoln is a major contributor to the community not only because of its undergraduate and graduate programs of study, but also for its leadership role in the community.

State Technical College of Missouri 

State Technical College of Missouri is the only public two-year technical college in the state of Missouri with a state-wide mission. Granting the Associate of Applied Science degree, State Tech offers to the entire state of Missouri, as well as area business and industry, graduates that are trained in highly technical fields. With an enrollment of over 1,800 students, State Tech provides education in over 35 technical programs.

Columbia College 

With its main campus just 30 miles away and a satellite location in Jefferson City, Columbia College offers a wide range of fully accredited college degree programs in accelerated eight-week courses that are convenient and affordable for students of all ages. The college enrolls 8,122 students in its Missouri campuses including 1,002 students in the Jefferson City location.

Nichols Career Center 

Nichols Career Center, one of nearly 60 area career centers in Missouri, is located on the Jefferson City High School campus. Nichols offers a variety of career and technical programs that prepare students to enter the workforce, military, or technical colleges and universities upon graduation. With an enrollment of 552, Nichols is a valuable contributor to the Jefferson City labor force. 

Higher Education Enrollment
in Jefferson City & Surrounding Counties

Surrounding Counties: Audrain, Boone, Callaway, Cole and Cooper

Housing & Income

Household Income: Jefferson City

Source: U.S. Census Bureau

Per Capita Income

Median Household Income

Average Household Income

Household Income: Cole County

Source: U.S. Census Bureau

Per Capita Income

Median Household Income

Average Household Income



Income Tax

Missouri Income Tax: Graduated rate; highest is $274, plus 5.4% over $8,424. Taxpayers may deduct a portion of their federal income tax to determine state taxable income.

Missouri Corporate Income Tax: 6.25%; 50% of the federal taxes paid is subtracted from the net income to determine the net taxable income earned in Missouri.

Sales Tax

Sales Tax Rate Comparison

Property Tax

Real Property Tax: Property tax rates are per $100 of Assessed Value. Assessed value is determined by multiplying appraised value x assessment rate (32% for commercial, 19% for Residential, 12% for Agricultural). 

Source: Cole County Assessor’s Office & MO Dept. of Revenue

Cost of Living Index

Source: Council for Community and Economic Research

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